Why is it, that when we hear this, we are more excited to watch the movie? Here’s why:

There is a scientific explanation for our love of stories: when we hear a story that resonates with us, our levels of a hormone called oxytocin increase. Oxytocin is a “feel good” hormone.

It boosts our feelings of things like trust, compassion, and empathy. It motivates us and positively influences our social behaviour.

Stories have a unique ability to build connections. We tell stories on any platform.